Christoffer Traynor-Sørensen
BDes (Hons) Graphic Design
Loud Mouth Beer Festival
The vibrant Loud Mouth Beer Festival takes on Norway's strict alcohol advertising laws with boldness and creativity. It challenges the current norms and seeks industry change through daring designs and themes. Its primary aim is to initiate conversation and raise awareness about the restrictive regulations. By challenging norms and advocating for creative freedom, Loud Mouth aims to reshape Norway's alcohol marketing scene, ushering in a more dynamic and inclusive industry landscape.
Visitors can explore the struggles of brewers with censored beer labels, exposing regulatory barriers.
The poster confronts regulations, dominating the exhibit with its rebellious message.
Mockup of the poster
Insightful magazine explores Norway's alcohol laws and Loud Mouth's response.
QR code unlocks Loud Mouth's brand guidelines
Stickers hide surprises, reflecting Loud Mouth's playful rebellion.
Tickets grant entry with the iconic poster design, symbolising festival rebellion.
Hand made signage to show the creativity
Full exhibition space