bdes (hons) Graphic Design
Nina Lang
Inner-piece Vaccine
To explore the concept of social media & instant gratification as a worldwide pandemic and the notion of administrating delayed gratification in jigsaw puzzles as the vaccine. The Inner-piece vaccine will be a two-part campaign, distributed by the Department of Social Media & Mental Health.
The Inner-piece vaccine will be given to Gen Zs who are prescribed to spend less time on social media.
As part of the vaccination process the patient will receive a direct mail.
The contents of this direct mail will include a vaccination letter detailing when and where the patient can pick up their dose of the Inner-piece Vaccine.
These images show the advertisement flyer for the Department of Social Media & Mental Health and the page design for the information booklet.
There will be three versions of the Innerpiece Vaccine, all encouraging the puzzler to spend less time on social media.
Close up of bag and prescription design.
Once opened, the patient will receive half of a 1000-piece jigsaw. They will receive the other half as a second dose within two weeks.
User testing for the IP-MTMM vaccine. Patients found that the Inner-piece vaccine did help their mental health and encouraged them to spend less time on social media.
Once finishing both doses of the Innerpiece Vaccine, the patient will then receive a campaign support sticker.