bdes (hons) Graphic Design
Lawrence McLellan
Award Winner: StudioLR Gutsy Graduate of the Year
A Break from your story.
A campaign that promotes public libraries as more than just a vehicle for books. The campaign focuses on the therapeutic experiences that the library has to offer - such as escapism, exploration and community engagement - to encourage its use as a local sanctuary from the trepidations of everyday life.
A video telling Suzie’s story. Left widowed, Suzie struggles to escape her isolation, with most of her days spent sitting in eerie silence and grief.
However, when she visits the library, she is welcomed by the community and is ecstatic to find a purpose within this space.
Still frames from key moments in Suzie’s story.
Welcome letters aimed to be given to specific demographics to improve relatability and accessibility upon joining.
Motivated by its location, this poster conveys the library as a warm place to take shelter and displays its purpose as a general community resource for physical and emotional wellbeing.
This billboard is intended to show that the sense of community from a library is accessible to a diverse range of personalities and not just the typical bookworm.
Banners to be displayed outside of the library to encourage a shift in public focus towards the therapeutic experiences it can offer.
Posters that detail different people’s experiences with the library space and what it personally offered them. These experiences are paired with human-scale imagery of the characters so that a viewer doesn’t forget that they are from actual people.