bdes (hons) Graphic Design
Connor McCallum
Narm: Meat with no harm
‘Narm’ is a speculative lab-grown meat brand that utilises an honest and playful tone of voice to engage with the several age demographics it is aimed towards. Using Bio degradable packaging and QR codes to help tell a more honest story about the meat industry and to increase awareness and transparency about its negative impact on the planet.
Pink logo on yellow background
Pink packaging with yellow pig
Video of pig with blue background
Yellow packaging with chicken
Video of chicken with navy background
Blue packaging with cow
Video of cow with grey background
Mockup with pink billboard
Mockup with light blue billboard