bdes (hons) Graphic Design
Abbie Strachan
Eudaimonia
Eudaimonia aims to deconstruct and highlight the different types of happiness and their importance for our wellbeing. The direct mail design intervention seeks to rebalance society's perspective on happiness, by initiating the audience's journey towards eudaimonic happiness, which is achieved through experiences of meaning, purpose and overall life satisfaction.
Design intervention; direct mail
Direct mail vehicle; representing societies current relationship with happiness
Identifying factors of happiness booklet; created to define and highlight their importance
Identifying factors of happiness booklet
Puzzle; made to represent the idea of finding meaning
Compliment cards; highlighting the theme of giving
Self-Esteem illustration and glass conveying the idea of optimism
Poster showcasing icons created for each identifying factor
Double perspective optimism poster