
Emily Rose Sharp
BDes (HONS) Product Design
Don’t Recycle
Don’t Recycle is a manifesto and campaign with the goal to redefine, redesign, and realised the problems in the eco plastic industry. To keep up with the campaign find us on LinkedIn @dont-recycle and on Instagram and TikTok @dont_recycle_

Will you be part of the revolution to see whether eco plastics are greenwashing or composting?

Have you noticed the word recycle being used in a variety of contexts? Could the over use of this word lead to confusion and the loss of a real definition?

Remember and don’t recycle, polyminate instead!

The manifesto was created for people working in the eco plastic industry with the hope of gaining tighter regulations and better disposal.

The detailed three part manifesto.

The proposed new and improved certification marks for eco plastics.

Models of fully regulated eco plastic coffee cups. Featuring the certification marks, worm ridge touch point around the cup lid, and worm graphic on base.

The first physical campaign of sticking posters on bins and the cups in use.

The regulations applied on a variety of eco plastics. The certification marks can be supplied in the brand colours or as a vector if embossing or if limited ink colours.