Hive points towards the clear movement to an ever more digitally reliant world. We live in the ‘age of (mis)information’ with social media, hardware technologies, and gadgets shaping, enhancing, or devaluing our personal social lives. Knowingly some people worship the virtual world, stuck in a cycle of distractions, and disconnected from reality. As Aldous Huxley put it, “People will come to love their oppression, to adore the technologies that undo their capacities to think.” People now have ever-growing faith in technology, worshipping a god or feeding the ‘Hive’ that fundamentally is artificial in nature.