bdes (hons) Graphic Design
Daisy Melnyczuk
Rebuilding the bridge between Visual Art & Music releases in today’s Digital Age
Where does music packaging stand in today’s Digital Age? By creating & prototyping my own fictional record label, Rabbit Hole Records & electronic trio, Atom 36 - this project is a creative exploration into the future’s possible answers - through innovative digital packaging, interactive merchandise & NFTs. Expanding the rules of music packaging design.

Rabbit Hole Records advertisement (left) beside Atom 36 teaser poster (right)

Atom 36 limited edition album, ‘Algorhythms’ - gatefold package (front & inside design)

Atom 36 limited edition album, ‘Algorhythms’ - with coloured vinyl

Inside view of ‘Algorhythms’ gatefold album package

Front designs of VIP gold/silver non-fungible tokens

Back designs of VIP gold/silver non-fungible tokens

Cover design for Atom 36 digital sticker book - for fans that want to create their own poster to print/display

Promotional poster set for Atom 36 live & online events

Limited edition merchandise for Rabbit Hole Records’ gold/silver NFT holders