One Size Fucks All
The One Size Fucks All boycott campaign is to encourage action against buying into the outdated and excluding size scheme that is ‘One Size Fits All.’ More specifically the brand, Brandy Melville. Brandy Melville only offers sizes XS/S. The extreme restrictions of the sizing of their clothes ventures deeper into the strict beauty standards they require their staff to adhere to, as well as excluding the customers that don’t fit their clothes.
A poster spread, model wears Brandy Melville, highlighting the ill fitted garment behind ‘One Size Fits All’ size scheme.
Spread from major project zine, displaying the constricted image within ‘One Size Fucks All’ Type.
Bringing my illustrations featured in the zine to life by bringing them into my exhibition space.
A photographic spread highlighting the cardigan the exhibition is based around, the childlike sizing shows through its discomfort on myself in the photograph.
The clothing stretched over the exhibition space documents just how small the clothing apparel, Brandy Melville, really offers.
‘One Size Fits All’ spread, highlighting the truth of Brandy Melville extremely small sizing.