Dismantling and Rebuilding the Alcohol Industry
This project takes a speculative approach in dismantling and rebuilding the alcohol industry through covert movements of global followers. The collective goal being to subvertise every alcohol ad space to then redefine the entire culture surrounding alcohol. With the industry dismantled by Alcocide, Alcotopia is created. A society where people are no longer subjected to the temptation and unethical marketing methods of alcohol providers. Not a society where alcohol is banned or shunned, but one where people are educated, understand the risks and benefits of alcohol, and treated those with issues with zero discrimination.
Rotating poster in action.
Mission statement and ‘Alcocide pack’ that allows people to subvertise ad spaces.
The direct marketing letter that’s to be given to big alcohol companies, informing and attempting to recruit employees to the movement.
The pack includes a branded high vis vest and the location specific key to get into bus stop ad spaces.
Branded items with Alcocide stickers and an guidebook on ad hacking.
Alcotopia can labels.
Alcotopia rotating bus stop poster.
Alcocide rotating bus stop poster.
Exhibition space.