Sophia Slater
BDes (HONS) Graphic Design
‘The Guinea Pig’ — A secret 100% vegan bar
How do we introduce the unfamiliar? With the familiar. Going vegan is terrifying to some, but bars and drinking culture are part of our everyday lives. ‘The Guinea Pig’ bar is an experience the visitors won’t know is vegan until they get their receipt.
Degree show set up of the finished bar
Wallpaper highlighting animals that are eaten, hunted and mistreated with the aim to generate conversations around speciesism.
Tablecloth pattern design composed of animal bones.
Invite box sent to non-vegans pre the event’s launch night.
Gold sprayed animals around the bar make the undesirable desired.
The cocktail menu pokes fun at animal phrases and encourages the drinker to think about lesser praised animals whilst they’re getting intoxicated.
Wall art calling out speciesism with QR code leading the customer to the Instagram
@theguineapigbar Instagram uses animal sayings to tease the vegan theme pre opening night.