Imogen Grieve

BDes (HONS) Graphic Design

Caledonia Code

Caledonia Code is a promotional campaign to get people to care for and respect nature, no matter where it is. Be it wide open countryside or the small local park, everywhere matters. People have grown exhausted with telling people to pick up their litter and not cause harm, and so Caledonia Code uses monsters from traditional Scottish folklore to scare people into caring again.