Emily Craxton
Start-up Maestro. Weetabix eater. Wild swimmer. Soon-to-be Art Director. 1/2 of Creative Kemistry.
RIP LUCKY - RSPCA
Many dog owners leave their dogs in cars when they go shopping. What they don’t realise is that the temperature inside a car gets hotter than outside. Quickly. This can lead to dangerous situations for dogs and potentially death.
That's why we put a shocking ambient right where it matters.
Duosign - DUOLINGO
Duolingo needed to connect with younger people around the world. They had to find a way to get them interested in learning a new language. They already offer free learning materials in their easy-to-use app but getting people to care was a different challenge.
Insight: When you go on holiday to a new place you often learn at least a few phrases in their language to help you communicate. We don't do the same for the deaf community.
That's why we introduced a new language to the duolingo app: Sign Language.
Ice your Device - Coors Light
Coors Light wanted to make themselves synonymous with taking a moment of pause in your day. They wanted to help young people unplug.
Insight: We feel busier than ever before (even if we aren't) because of our phones and constant notifications.
That's why we created the first NFC enabled beer, to ice your device while you take a break.